About
I’m a marketing strategist with 20 years of experience focusing on creative campaigns, content programs, live experiences, and brand partnerships.
I’ve had a front-row seat to the incredible changes in how brands communicate. Although the marketing world looks very different today than 20 years ago, I’ve maintained principles that inform how I approach strategy.
Empathy always wins.
I don’t believe you can be an effective marketing strategist without lots of empathy. It’s the key to unlocking insights and delivering value to a group you’re not in.
Be useful.
Utility is the difference between earning attention and trying to buy it. The world is filled with too many interesting things for marketing communications to be self-serving.
Signals over segments.
The signals that people give us are much more helpful than the demographic segments they are in. They provide the opportunity to respond with the right thing at the right time.
With these principles along with frameworks and methods I’ve refined over time, I’ve been able to help develop and execute a variety of strategic outputs quickly.